Startup ecosystem in Arco

S Smartness

Smartness (formerly Smartpricing) is an Italian travel-tech and hospitality SaaS company headquartered in Arco, Trentino. It started as a dynamic-pricing revenue-management tool for accommodation providers and has expanded into an end-to-end AI platform for the hospitality sector, covering dynamic pricing, marketing campaign management, booking optimisation, guest messaging, CRM, payments, reputation management and property-management tools. The platform is aimed at helping hotels and accommodation properties increase revenue and direct bookings while reducing dependency on online travel agencies. In May 2026 it closed a €47 million Series B round.