Person in GB

A Alex Baldock

Alex Baldock is the Chief Executive Officer of Currys plc, the United Kingdom's leading consumer electronics retailer listed on the London Stock Exchange. He has overseen the company's strategic shift toward agentic AI and omnichannel customer service innovation. Baldock is a confirmed keynote speaker at NRF 2026: Retail's Big Show Europe in Paris, addressing the pillar of agentic AI and customer services.