Startup
Augmenta
Startup · Athens, Greece
Augmenta is an Athens-founded agriculture technology company that developed a real-time, camera- and AI-based variable rate application (VRA) hardware platform for farming. Its multispectral camera system retrofits onto existing agricultural machinery such as tractors, sprayers and spreaders, processing field conditions on the fly to automatically apply the optimal amount of inputs. The aim is to increase yields and reduce unnecessary chemical and fertiliser usage. In March 2023 Augmenta was acquired by CNH Industrial for $110 million and integrated into CNH's precision-technology portfolio, while retaining operations in Greece and the US.
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