Showpad

Startup · Ghent, Belgium

Showpad is a revenue effectiveness and sales enablement platform combining AI-powered content management, readiness training, buyer engagement tools and field analytics in a single system. Founded in 2011 in Ghent by Pieterjan Bouten, Louis Jonckheere and Peter Minne, it raised $180 M over seven rounds and grew to over 2,000 enterprise customers across 50 countries. In October 2025 Vector Capital completed its acquisition of Showpad and merged it with Bigtincan to create a unified AI-native revenue effectiveness platform, with the combined entity retaining the Showpad brand. The Ghent base and global team of 500+ remain active, with a 2026 Spring Release delivered in April 2026.

https://www.showpad.com