We track 47 organisations in this sector across 6+ countries.
47 entries.
[m]spark, powered by Knowledge Hub, is described as the first marketing-technology (MarTech) accelerator programme for startups on the Polish market. Based in Poland, it supports early-stage MarTech and adtech founders with mentoring, corporate connections and access to its ecosystem to help them validate and scale their products.
AdMagica is a generative AI platform for e-commerce ad creative production, with corporate presence in London and core operations in Tbilisi. The product helps performance marketing teams generate, resize, and test conversion-oriented creatives faster across social channels, reducing creative fatigue and production overhead. The company emerged from the 500 Eurasia Batch 9 ecosystem and targets European commerce brands.
Adverity is a marketing data and analytics platform headquartered in Vienna, founded in 2015. It helps marketing, sales and e-commerce teams integrate, clean and manage data from many sources, then analyse it to generate insights. Its offering splits into Adverity Data, for data collection, integration and quality management, and Adverity Intelligence, for analytics and AI-powered, conversational capabilities, connecting to a large number of marketing and advertising data sources. The company holds ISO/IEC 27001 and SOC 2 Type 2 certifications and is backed by investors including SoftBank Vision Fund 2 and Sapphire Ventures.
Arcads is an AI-powered platform for creating video advertisements, primarily UGC-style ads featuring AI actors and avatars. Users provide a script, choose or customise an avatar, and the platform generates polished video ads with localisation across 30+ languages. It targets performance marketers, direct-to-consumer brands, and marketing agencies. Founded in 2024 by Dylan Fournier and Romain Torres, the company raised a $16 million seed round in December 2025 led by Eurazeo and said it was already profitable, with more than half of its users based in the United States.
Axonista is a Dublin-based interactive video commerce platform that enables global broadcasters, retailers, and brands to build shoppable and interactive TV experiences across streaming devices and the web. Founded in 2010 by Claire McHugh and Daragh Ward, the company powers video commerce for QVC, HSN, WaterBear, and Oxfam, and in 2024 attributed over $750 million in shoppable revenue through its platform. Axonista has made the Deloitte Technology Fast 50 Ireland for three consecutive years and partnered with Vizbee to deliver synced CTV and mobile shoppable experiences.
Bending Spoons acquires established digital products — apps, platforms, and SaaS tools — then applies AI-driven transformation to dramatically improve their performance. Founded in 2013 by Luca Ferrari and co-founders, the Milan company now owns Vimeo, Evernote, Eventbrite, WeTransfer, AOL, Remini, and StreamYard, among others. Its portfolio serves over 400 million monthly active users and 7 million paying customers. Targeting a $20 billion US IPO in 2026 with projected adjusted EBITDA of $1.4 billion, Bending Spoons has become Italy's most prominent tech success story and the world's most unusual acquirer.
Borubar Ventures is the personal investment vehicle of SALESmanago founder Grzegorz Błażewicz, launched after his majority-stake transaction with Silver Lake Waterman. The fund focuses on B2B SaaS, marketing technology, and AI-driven analytics startups across Central and Eastern Europe, with operator-led support drawing on the SALESmanago scale-up playbook.
Brand24 is a Polish social-media-monitoring SaaS that tracks mentions of brands and keywords across social platforms, news, blogs, and forums. Founded in Wrocław in 2011 by Michał Sadowski (and backed early by LiveChat CMO Szymon Klimczak as an angel), the company serves marketing and PR teams worldwide and went public on the Warsaw Stock Exchange in 2018.
CallPage is a callback and lead-generation SaaS that connects website visitors with sales agents within seconds via an instant callback widget, with automated call scheduling, tracking and CRM integrations for SMB sales teams. Acquired by SaaS Labs in 2022.
Celtra is a Slovenian adtech company focused on creative automation for digital marketing teams. Its software helps global brands and agencies produce, adapt, and distribute large volumes of campaign assets across formats, channels, languages, and audience variants without forcing design teams to recreate each asset manually. That capability matters because modern digital advertising requires massive variation in size, copy, locale, and targeting logic, and manual production quickly becomes a bottleneck. Celtra therefore sits in a high-value operational layer between creative strategy and campaign execution, helping marketing teams scale output while preserving consistency. In the European startup ecosystem, it is a strong example of B2B software built around workflow automation for brand and media teams rather than around direct media buying. It also connects naturally to localization and consumer-growth companies already in the directory, since multi-market campaigns depend heavily on structured creative production at scale.
Co-founder and former co-CEO of Typeform, the Barcelona-based online form and survey platform. A designer by background, he co-created Typeform's conversational form experience that grew into a global SaaS product.
Europe's leading digital marketing and tech expo, drawing 40,000+ martech, adtech, and e-commerce professionals to Cologne every September. DMEXCO combines a conference track with a massive expo floor where agencies, SaaS vendors, and publishers exhibit. Key topics include programmatic advertising, retail media, AI-driven personalization, and privacy-first marketing. Tickets EUR 99-499.
Embria is an international startup builder and investor headquartered in Limassol, Cyprus, founded in 2007. The firm finds, funds, and grows technology companies from the ground up, with a focus on mobile gaming, wellness, AdTech, social platforms, and marketing technology. Embria has co-founded and invested in over 20 portfolio companies with more than 2,000 team members globally, including HypeAuditor and AdTech Holding. The company also maintains offices in Finland.
A one-day conference at Kromhouthal Amsterdam drawing 2,000+ professionals across tech, media, e-business, and marketing. Relevant for e-commerce, martech, and digital-media founders targeting the Dutch market.
Epidemic Sound is a Swedish company headquartered in Stockholm that operates a royalty-free music and audio licensing platform for content creators. Founded in 2009, it provides creators, businesses, broadcasters and agencies access to a library of music tracks and sound effects, owning the rights to its catalog so users can publish and monetise content without separate licensing. The platform offers a Studio tool, mobile and desktop apps, and integrations with software such as Adobe Creative Cloud. In March 2021 it raised a growth round led by EQT Growth and Blackstone at a reported $1.4 billion valuation.
Online proofing and approval software founded in Stuttgart in 2014, centralizing review, feedback and sign-off of creative assets like videos, PDFs and designs.
Enterprise content creation platform founded in Amsterdam in 2013, enabling teams to build interactive digital documents and microsites at scale with brand governance and analytics.
Poland's flagship digital marketing, advertising, and media conference, organised by IAB Polska with 80+ talks under the DIMAQ accreditation umbrella. Valuable for martech and adtech founders, and for any startup sharpening its go-to-market — it puts you in front of agencies, brands, and media buyers.
Frontify is a brand-building platform headquartered in St. Gallen, Switzerland, founded in 2013 by Roger Dudler. It provides digital asset management, brand guidelines management, templates, AI-assisted tools and analytics, giving teams a central place to create, organise and scale their brands. The platform is used by marketing, design and brand teams to keep brand assets consistent across an organisation. It raised a $50M Series C round led by Revaia in 2021, and also operates offices in New York City and London.
Marketing data platform that collects, cleans and normalizes data from 600+ ad, analytics and CRM sources into a unified marketing data hub. Founded 2014 in Stockholm.
Founder and CEO of SALESmanago, Grzegorz became an active smart-money investor after a majority stake transaction in SALESmanago. Through Borubar Ventures and direct investing, he backs B2B SaaS companies in big data, AI-driven analytics, and sales automation. Portfolio references include Exmetrix and Appoint.ly.
Hotjar is a Malta-founded UX analytics company that made visual product and website behavior analysis accessible to a far broader market. Its core tools, including heatmaps, session recordings, funnels, and feedback widgets, let teams see how users actually move through a digital experience rather than only reading aggregate analytics dashboards. That changed how many product and marketing teams approached optimization, because the software exposed friction in onboarding, checkout, and navigation flows without requiring a heavyweight research stack. Hotjar became particularly influential through a product-led growth model that allowed adoption to spread widely across startups, agencies, and mid-market businesses. In the European ecosystem, the company is a notable example of a globally deployed SaaS product built from a smaller market but distributed with strong self-serve efficiency. It is also a natural fit in the directory because it connects directly to product management, conversion optimization, and growth analysis across many other digital companies.
Hunch is a creative ads automation platform that combines AI-driven dynamic creative assembly, product-feed data science, and real-time social media placement for performance marketers. Founded in 2018 by Igor Simovic, Sinisa Rakovic, and Nikola Milenkovic, the platform enables brands and agencies to produce and personalise thousands of image and video ads at scale across Facebook, Instagram, and Google. Hunch has delivered over a billion personalised creative assets and executed more than 50,000 personalisation campaigns. The company raised a €4M Series A in 2022 led by Catalyst Romania, with participation from 3TS Capital Partners, Euroventures, SeedBlink, and South Central Ventures.
Large software and startup conference at AmberExpo with 6,000+ attendees, 500+ startups, and 200+ investors. Startup Contest offers EUR 30,000 and the agenda is especially strong for developer tools and data-heavy products.
Insider is an Istanbul-founded marketing technology platform that uses AI to help brands deliver personalized, cross-channel customer experiences across web, mobile, email, messaging, and advertising touchpoints. The platform unifies customer data, predicts behavior, and automates individualized content delivery at scale. Insider has raised over $270 million, achieved unicorn status, and serves over 1,200 enterprise customers including Samsung, IKEA, and Estee Lauder across 28 countries. Co-founded in 2012 by Hande Cilingir, Insider is one of Turkey's most prominent B2B technology exports and a rare example of a martech unicorn built outside of Silicon Valley.
Creator-economy ad platform connecting brands with livestreamers through automated micro-sponsorships. It places lightweight, context-aware overlays in live broadcasts and supports large-scale campaigns for gaming and media brands.
Distributed internet and digital culture festival across Aarhus with 12,000+ attendees across 120+ events organized by local companies, media organizations, agencies, and universities. Program spans digital marketing, AI in media, e-commerce, ethical tech, and creator economy. Most sessions free with registration. Unique decentralized format makes it a good way to meet the Aarhus tech community in small, intimate settings.
Joko is a Paris-based consumer fintech that rewards users with cashback on their everyday purchases. Through a mobile app and browser extension, it automatically detects qualifying transactions at partner retailers and credits users with rewards, both online and in store. The company's technology builds on PSD2 open banking, connecting to users' bank cards to identify eligible spending without manual scanning of loyalty cards. Joko raised a €10M Series A in October 2020, led by Partech and Axeleo, bringing total funding to around €12M at that time.
lemlist is a Paris-based sales engagement SaaS platform built by the company lempire. Originally a cold-email personalisation tool, it has grown into a multichannel outreach platform combining a large B2B lead database, AI-assisted personalisation, and built-in email warm-up (lemwarm) to help sales teams run outbound campaigns and book meetings. It is used by tens of thousands of businesses across more than 100 countries and is part of the broader lempire product family, which also includes lemcal, Taplio and Tweet Hunter. The company scaled largely through product-led growth, and in October 2021 raised $30M from Expedition Growth Capital.
Founding partner at Hard2beat VC and serial entrepreneur with multiple exits. Maciej is known for building Piwik PRO, a privacy-first analytics platform, and Clearcode, an AdTech/MarTech software company. His transition from founder to deep-tech investor was featured in Forbes Poland (March 2026) in the profile Mistrz exitow na inwestycyjnej sciezce by Krzysztof Domaradzki. Notable outcomes include the 2023 exit of Piwik PRO and the acquisition of Clearcode by ARICOMA Group.
Mentimeter is a Swedish company based in Stockholm that develops an interactive presentation and audience-engagement platform. Presenters create live polls, quizzes, word clouds and Q&A sessions that audiences respond to from their own devices, used in both business and education settings for meetings, training, lectures and brainstorming. Founded in 2014 by Johnny Warström and Niklas Ingvar, it has expanded internationally; in June 2022 it raised a $42 million Series C round to support growth, including expansion into the United States.
Musixmatch operates the world's largest licensed music data platform, providing synchronized lyrics, metadata, and audio intelligence to music streaming services, apps, and AI developers. Founded in Bologna in 2010 by Massimo Ciociola and co-founders, the company maintains a catalog of over 12 million songs in 250+ languages, with time-synced transcriptions, translations, and AI-generated genre and mood tags. In October 2025, Musixmatch signed landmark licensing agreements with Sony Music Publishing, Universal Music Publishing Group, and Warner Chappell Music for authorized AI training data services. Backed by TPG (2022) and P101/United Ventures with 80 million registered users and 50 million monthly active users.
AI assistant for small business owners that automates website operations and digital marketing workflows, focusing on generating leads and managing core online presence tasks with minimal manual setup.
Business consultant, certified coach, and ecosystem mentor with 20+ years in marketing and sales leadership. Olga is highly active in Sieć Przedsiębiorczych Kobiet (Network of Entrepreneurial Women), where she supports early-stage founders with practical go-to-market guidance and growth planning. She was recognized with a Polish angel ecosystem award in 2021 for her mentorship and community impact, including work that helps bridge the gender gap in startup investing.
OMR runs satellite late-session events through the summer in Hamburg following the main May festival. The July edition focuses on AI in marketing, social commerce, and creator-economy monetization with smaller, more intimate audiences than the main event. Tickets from EUR 50.
Warsaw-based AI decision engine for retail that converts customer behavioural signals into real-time, individualised actions—adjusting recommendations, promotions, and inventory allocation to match intent at the point of decision. Serves 30+ enterprise retailers globally. Raised €2.1M pre-seed co-led by Movens Capital and Vastpoint.
SALESmanago is a Kraków-based marketing-automation platform serving mid-market e-commerce companies across Europe. Founded by Grzegorz Błażewicz in 2011, the company offers customer data, segmentation, omnichannel campaign execution, and AI-driven personalization. SILVER LAKE Waterman acquired a majority stake in 2022, valuing the company at hundreds of millions of euros, after which Błażewicz continued investing through Borubar Ventures.
Showpad is a revenue effectiveness and sales enablement platform combining AI-powered content management, readiness training, buyer engagement tools and field analytics in a single system. Founded in 2011 in Ghent by Pieterjan Bouten, Louis Jonckheere and Peter Minne, it raised $180 M over seven rounds and grew to over 2,000 enterprise customers across 50 countries. In October 2025 Vector Capital completed its acquisition of Showpad and merged it with Bigtincan to create a unified AI-native revenue effectiveness platform, with the combined entity retaining the Showpad brand. The Ghent base and global team of 500+ remain active, with a 2026 Spring Release delivered in April 2026.
Siteimprove is a Copenhagen-based SaaS company founded in 2003 that provides a comprehensive website governance and digital experience platform covering accessibility compliance, SEO optimization, content quality, and analytics. The platform helps enterprises and public sector organizations ensure their websites meet WCAG accessibility standards, maintain brand consistency, and perform well in search rankings. With over 500 employees and thousands of customers worldwide, Siteimprove is a market leader in digital accessibility tooling and one of Denmark's most established B2B software companies.
Smartly is an AI-powered advertising platform that enables brands and agencies to automate and optimise paid social and cross-channel ad campaigns at scale. Founded in Helsinki in 2013, the platform handles creative automation, campaign management and performance analytics across Meta, TikTok, Pinterest, Snapchat, Amazon DSP and connected TV. The company serves over 700 enterprise advertisers globally and reported $221 million in annual revenue in 2026. Its AI Studio has generated nearly two million creative assets, delivering an average 27% performance lift versus static creatives.
Sortlist is a Belgian marketplace that connects companies with marketing, creative and digital agencies, helping businesses discover, evaluate and hire service providers. Founded in 2014 and registered in Wavre, it operates across multiple European markets. It raised an early round in 2019 with investors including Sambrinvest, and an €11 million round in 2021 backed by SRIW and The Club Deal. In 2024 the company reported reaching operational profitability, and in 2025 it named co-founder Nicolas Finet CEO alongside a new innovation lab.
Synerise is a Polish enterprise AI platform that combines customer-data infrastructure with behavioral-AI and recommendation engines for retail, banking, and telco clients. Founded by Jarosław Królewski, the company built proprietary deep-learning models for sequence prediction and has competed in international ML benchmarks. Synerise has been backed by investors including Cyfrowy Polsat and serves enterprise customers across CEE and beyond.
Chief Marketing Officer at LiveChat, Szymon made a notable angel investment into Brand24 (social media monitoring), a company LiveChat’s founders also built. He has a niche focus on marketing technology and B2B software, where he lends both capital and marketing know-how. Associated startups: Brand24, and mentorship of B2B SaaS startups in marketing automation.
Teamleader is a Ghent-based SaaS company that provides cloud software for small and medium-sized businesses, combining CRM, project management, quotation and invoicing tools in a single platform. Founded in 2012 by Jeroen De Wit, Mathias De Loore and Willem Delbare, it expanded into multiple products including Teamleader Focus for small teams and Teamleader Orbit for agencies. After raising rounds backed by Fortino Capital and Keen Venture Partners, the company was acquired by the Norwegian software group Visma in June 2022 and continues to operate under its own name.
Customer service platform for small and midsize businesses combining live chat, AI chatbots, and helpdesk automation. Tidio helps e-commerce teams improve support response times and drive conversion from website traffic.
Typeform is a Barcelona-based no-code SaaS platform for building conversational forms, surveys, quizzes, and data-capture experiences with a distinctive one-question-at-a-time UX that consistently outperforms traditional forms on completion rates. Founded in 2012 by David Okuniev and Robert Muñoz, it serves 130,000+ customers and generates over $141M in annual revenue. The platform integrates with Slack, Salesforce, HubSpot, and 500+ tools. Backed by General Atlantic, Sofina, Connect Ventures, and Index Ventures with 720+ employees globally, Typeform is valued at ~€935M and continues operating as an independent product with active development in 2026.
A prominent Polish business leader (ex-CEO of ITI Group and mBank), Wojtek pivoted to fintech entrepreneurship and angel investing. As CEO of blockchain fintech Billon Group, he personally invested in Billon and other tech ventures. He was honored as Business Angel of the Year in 2018 for his consistent support of startups. His angel investments include Billon (DLT payments), Quedex (crypto exchange), and AdEmotion (AI marketing). Associated startups: Billon Group, Quedex, AdEmotion.