Trustpilot

Founded in 2007 by Peter Holten Muhlmann, Trustpilot is a Copenhagen-born consumer reviews platform that helps people share feedback about businesses and helps companies respond to and learn from customers. The platform operates a freemium model, pairing public reviews with paid tools for analytics, review invitations, and trust widgets. Trustpilot scaled internationally, opened major offices in London and New York, and went public on the London Stock Exchange in 2021. Today it hosts hundreds of millions of reviews and remains one of Denmark's best known global software successes.