E-commerce startup ecosystem
We track 176 organisations in this sector across 6+ countries.
Showing 1–20 of 176 E-commerce
Countries in this sector
Sectors alongside this one
E-commerce results
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500 Istanbul
500 Istanbul is an Istanbul-based early-stage venture capital fund established in 2016 by Enis Hulli and Rina Onur Şirinoğlu in partnership with 500 Global, operating as a distinct fund entity focused on Turkey and Emerging Europe. The fund raised a €30M Fund II and later evolved into 500 Emerging Europe, targeting a €70M raise for the broader CEE and Baltics region. Its portfolio of 37+ companies includes three unicorns — Insider, BillionToOne, and Carbon Health — with portfolio companies collectively generating over $600M in annual revenue and attracting $1.1B in follow-on funding. The fund backs pre-seed to seed-stage startups with typical cheques from €200K to €3M.
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AdMagica
AdMagica is a generative AI platform for e-commerce ad creative production, with corporate presence in London and core operations in Tbilisi. The product helps performance marketing teams generate, resize, and test conversion-oriented creatives faster across social channels, reducing creative fatigue and production overhead. The company emerged from the 500 Eurasia Batch 9 ecosystem and targets European commerce brands.
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Adrien Nussenbaum
Co-founder and co-CEO of Mirakl, leading the marketplace-software company's US and global expansion. He co-founded the company with Philippe Corrot after an earlier e-commerce venture.
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Alex Chesterman
Serial UK entrepreneur who founded Cazoo, the online used-car retailer, after building Zoopla and LoveFilm. A prolific consumer-internet founder, he took Cazoo public via SPAC in 2021.
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Alina Sztoch
Co-founder and CEO of Kubota, the listed Polish lifestyle brand best known for reviving the iconic Kubota flip-flop. She and her co-founders relaunched the dormant brand in 2018 and grew it into a multi-channel e-commerce and retail business.
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All Iron Ventures
Founded 2017. Seed-stage investor focused on marketplaces, e-commerce, and travel tech. All Iron Ventures is an accelerator programme based in Bilbao, Spain. The programme supports startups in Marketplaces, E-commerce, Travel Tech.
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Allani
Allani is a Polish fashion-discovery and shopping aggregator that lets users browse clothing and accessories across hundreds of online stores from a single interface. Led by Mateusz Romanowski (also an early Brainly angel), Allani operates a popular consumer product in Polish e-commerce, monetizing through affiliate revenue and direct partnerships with retailers.
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Alokai
Composable commerce frontend platform (formerly Vue Storefront), giving enterprise retailers a modular, framework-agnostic storefront stack on top of headless commerce backends. Alokai covers storefront UI, middleware, caching, and integrations with major commerce engines (commercetools, SAP Commerce, BigCommerce, Shopify). Backed by Movens Capital among others.
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Amorelie
Amorelie was founded in 2013 in Berlin by Lea-Sophie Cramer and Sebastian Pollok as a sexual-wellness e-commerce brand aimed at mainstream, design-conscious consumers. ProSiebenSat.1 began investing in 2014 and acquired a majority stake in 2015, with the company valued at close to €100M by 2018. Both founders had exited management by 2020, and the business was subsequently sold on to the EQOM Group.
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Andreas Hoerning
Andreas Hoerning is the Chief Executive Officer of Westwing Group AG, a publicly listed European home and living e-commerce company headquartered in Munich, Germany, with operations across multiple European markets. He leads Westwing's strategy around community-driven commerce, social retail, and influencer partnerships. Hoerning is a confirmed keynote speaker at NRF 2026: Retail's Big Show Europe in Paris.
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Ângelo Vicente
Founder and CEO of Selia Fullcommerce, an e-commerce and fullcommerce services company. He is an announced speaker at the IGEXX Istanbul Global E-Export Summit 2026.
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Ankorstore
Ankorstore is a Paris-based B2B wholesale marketplace founded in 2019 that connects independent brands and makers with independent retailers across Europe, handling discovery, ordering, payment terms and logistics. It aims to help local shops compete with large chains and reached unicorn status in 2022.
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Answear.com
Answear.com is a Krakow-based online fashion retailer founded in 2011 that sells apparel, footwear, and accessories from over 500 international brands across Central and Eastern Europe. The company operates in Poland, Romania, Hungary, Bulgaria, Czech Republic, Slovakia, and Ukraine, and went public on the Warsaw Stock Exchange in 2021. Answear focuses on mid-to-premium fashion with strong logistics and localization for each market. It has become one of the leading multi-brand fashion e-commerce platforms in CEE, competing with Zalando and About You in the region.
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Apostolos Apostolakis
A Greek serial entrepreneur and investor, Apostolos frequently co-invests in Poland, especially in marketplaces. He has at least two Polish marketplace startups in his portfolio, one being Packhelp (custom packaging). He brings experience from the Southeastern European startup scene into Poland. Associated startups: Packhelp, e-food (expanded to Poland), and other e-commerce platforms.
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Artur Banach
Co-founder and Partner at Movens Capital. Serial tech entrepreneur and investor; founder and CEO of NetSprint (2000–2018), a Polish search engine that grew into a CEE adtech/martech group. Led Movens Fund 1 (2020–2023) to invest roughly €14M across 20 CEE startups before co-anchoring Fund 2 (€60M, 2025). Board roles and angel investments across fintech, e-commerce, and SaaS in Poland and CEE.
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asgoodasnew
asgoodasnew is a Frankfurt-based re-commerce platform specializing in professionally refurbished consumer electronics including smartphones, laptops, tablets, and wearables. Founded in 2012, the company offers devices graded by condition with up to 30-month warranties, providing a trusted alternative to buying new. asgoodasnew handles its own refurbishment and quality assurance processes in-house, differentiating it from pure marketplace models. The company has grown steadily in the German and European market and is part of the broader circular-economy movement alongside Back Market and refurbed, helping reduce electronic waste across Europe.
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AtomStore
AtomStore is a Wroclaw-based composable e-commerce platform designed for mid-market and enterprise brands that need flexible storefront, catalog, and omnichannel commerce workflows. The platform supports both B2C and B2B selling scenarios with modular architecture that allows brands to customize checkout, pricing, and integration layers without replacing their entire tech stack. AtomStore serves Polish and CEE retailers looking for a locally built alternative to Shopify Plus or commercetools, with strong support for marketplace integrations and multi-warehouse fulfillment.
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AUTO1 Group
AUTO1 Group is Europe's leading digital automotive platform, founded in Berlin in 2012 by Christian Bertermann and Hakan Koç. The company connects used car buyers and sellers across Europe through its B2B platform AUTO1.com for trade dealers and its B2C brand Autohero for consumers. Listed on the Frankfurt Stock Exchange since 2021 (ticker: AG1), AUTO1 Group has a market capitalisation of approximately €5.5 billion as of May 2026 and employs nearly 7,000 people.
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Back Market
Back Market is a leading European marketplace for refurbished electronics, connecting certified refurbishers with consumers looking for affordable, sustainable alternatives to new devices. The platform covers smartphones, laptops, tablets, and other consumer electronics, with quality grading and warranty guarantees. Valued at $5.7 billion after its 2022 Series E, Back Market operates across Europe and the US and is a flagship example of the circular economy model.
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Ben Francis
Founder and CEO of Gymshark, the fitness-apparel brand he started from his parents' garage as a teenager and bootstrapped into a billion-pound business before its first outside investment.
