Startup ecosystem in Hafnarfjörður

S SagaNatura

SagaNatura is a Hafnarfjörður-based Icelandic biotech company producing premium natural ingredients from Iceland's pristine environment, including high-purity natural astaxanthin from microalgae and wild-grown organic Angelica Archangelica. The company traces its roots to SagaMedica (founded 2000) and KeyNatura (founded 2014), which merged to form the current entity. SagaNatura supplies nutraceutical ingredients to markets in North America and Asia-Pacific, and operates a consumer brand, KeyNatura, sold direct-to-consumer and through distributors worldwide. The company was tracking EUR 23 million in annual sales by 2025 and had been eyeing a potential IPO.