Directory

Fashion startup ecosystem

We track 14 organisations in this sector across 6+ countries.

14 entries.

Alina Sztoch

Łódź, Poland · Person

Co-founder and CEO of Kubota, the listed Polish lifestyle brand best known for reviving the iconic Kubota flip-flop. She and her co-founders relaunched the dormant brand in 2018 and grew it into a multi-channel e-commerce and retail business.

Allani

Warsaw, Poland · Startup

Allani is a Polish fashion-discovery and shopping aggregator that lets users browse clothing and accessories across hundreds of online stores from a single interface. Led by Mateusz Romanowski (also an early Brainly angel), Allani operates a popular consumer product in Polish e-commerce, monetizing through affiliate revenue and direct partnerships with retailers.

Brieane Olsen

Los Angeles, US · Person

Brieane Olsen is the Chief Executive Officer of PacSun (Pacific Sunwear), a leading American lifestyle fashion brand and retail chain centered on youth culture. Under her leadership, PacSun has become a recognized pioneer in community-driven retail and influencer-commerce integrations. She is a confirmed keynote speaker at NRF 2026: Retail's Big Show Europe in Paris, speaking on creating community and embracing influencers.

David Schneider

Berlin, Germany · Person

David Schneider is Co-founder of the fashion e-commerce giant Zalando. A founder in the German startup ecosystem, David leads the fashion e-commerce giant Zalando.

Depop

London, United Kingdom · Startup

Depop is a social commerce marketplace for buying and selling secondhand fashion, popular among Gen Z users. Founded in London and acquired by Etsy in 2021 for $1.6 billion, Depop combines social-media-style profiles and feeds with peer-to-peer transactions. The platform has over 30 million registered users and is a leading player in the circular fashion economy.

Elvira Hasanova

Kyiv, Ukraine · Person

Ukrainian fashion designer and founder of the Gasanova fashion brand, known internationally for its runway collections. She is an announced speaker at the Forbes Entrepreneurs Forum 2026 in Kyiv.

Fashion for Good

Amsterdam, Netherlands · Accelerator

Fashion for Good is an Amsterdam-based innovation platform and accelerator dedicated to making the fashion industry more sustainable and circular. Launched in 2017 with backing from founding partner Laudes Foundation (formerly C&A Foundation), Fashion for Good runs a 9-month accelerator program for startups developing technologies or business models that improve fashion’s environmental or social impact. Focus areas include innovative materials (e.g. bio-based fibers, textile recycling), new dyeing and finishing processes, circular business models (rental, resale), and supply chain traceability solutions. Each batch (around 10 companies) receives coaching, pilot opportunities, and a small grant; uniquely, the program is venture client-oriented: Fashion for Good’s corporate partners – which include Adidas, Kering, PVH, Stella McCartney, C&A and other major brands – collaborate with the startups to test and implement their innovations. For example, early cohort member Ambercycle (USA) has partnered with Adidas on textile recycling pilots, and Pili Bio (France) worked with brands on microbial dyes. In addition to the accelerator, Fashion for Good runs Scaling Programs for more mature innovators to facilitate larger deals (often joint ventures or first-of-a-kind factory deployments). It also operates a public Experience Museum in Amsterdam showcasing sustainable fashion and educating consumers. By 2022, Fashion for Good had accelerated over 125 startups, helping many secure follow-on funding – alumni have collectively raised hundreds of millions. Notable graduates include Renewcell (Sweden, textile recycling, IPO’d), Natural Fiber Welding (US, plant-based leather, now partnering with Ralph Lauren) and Circular.Fashion (Germany, circular design SaaS acquired by Zalando). Fashion for Good’s success lies in its consortium approach: besides brands, it engages manufacturers and investors (like AccelR8, a fashion-focused VC) to ensure innovations can actually be adopted at scale. Its impact is tangible – alumni like Orange Fiber (Italy, citrus-based silk) have seen their materials used in collections by H&M and Ferragamo. As the fashion industry faces pressure to reduce waste and emissions, Fashion for Good has positioned Amsterdam as a key nexus of fashion tech and sustainability, proving that collaboration across the value chain can accelerate the transition to a Good Fashion future.

Lancerto

Łańcut, Poland · Startup

Lancerto is a Polish premium menswear brand founded in 2008 by Tomasz Ciąpała together with Mariusz Jończy and Tomasz Górkiewicz, headquartered in Łańcut where it also runs its own manufacturing. The brand sells suits, shirts, shoes, and accessories through dozens of retail showrooms across Poland and a dedicated e-commerce store launched in 2016. The company is founder-owned and self-financed, with no external funding rounds or stock-market listing publicly disclosed.

Laura Fernández Plaza

Madrid, ES · Person

Laura Fernández Plaza is the Chief Executive Officer of AWWG (All We Wear Group), a Madrid-headquartered global fashion group managing brands including Pepe Jeans London, Hackett London, and Façonnable, as well as distribution partnerships for Calvin Klein and Tommy Hilfiger in Iberia. She was appointed CEO in March 2026, succeeding Marcella Wartenbergh, and brings nearly two decades of experience at the group including prior roles as CFO and Chief Transformation Officer. Fernández Plaza is a confirmed speaker at NRF 2026: Retail's Big Show Europe.

Otrium

Amsterdam, Netherlands · Startup

Otrium is an Amsterdam-based e-commerce company founded in 2016 that runs an online fashion outlet marketplace, giving premium and designer brands a dedicated channel to sell past-season and surplus stock to consumers instead of destroying or heavily discounting it in stores. It combines a curated shopping experience with data tools that help brands manage end-of-season inventory more sustainably.

Robert Gentz

Berlin, Germany · Person

Robert Gentz is Co-founder & Co-CEO of the fashion e-commerce giant Zalando. A founder in the German startup ecosystem, Robert leads the fashion e-commerce giant Zalando.

Showroom.pl

Warsaw, Poland · Startup

Showroom.pl is a Warsaw-based online fashion marketplace that aggregates independent designers and boutique brands from across Poland, offering curated multibrand discovery for younger consumers. Co-founded by Jan Stasz, the company became one of Poland's best-known fashion-tech successes of the 2010s and is a frequent reference point in the Polish e-commerce ecosystem.

Vestiaire Collective

Paris, France · Startup

Luxury fashion resale platform with strong operations and authentication teams in Spain. Vestiaire Collective is a startup based in Paris, France at the growth stage. The company operates in the Marketplace, Fashion, Circular Economy space. Learn more at their website.

Zalando

Berlin, Germany · Startup

Zalando is a Berlin-based online fashion and lifestyle platform founded in 2008 by Robert Gentz and David Schneider. It grew from a Rocket Internet-backed shoe retailer into Europe's largest online fashion marketplace, listing on the Frankfurt Stock Exchange in 2014. Zalando operates across 25 European markets, connecting over 50 million active customers with thousands of brands. The company transitioned from a pure retailer to a platform model, enabling brands to sell directly through its Partner Program while offering logistics, marketing, and fulfillment services via its Zalando Fulfillment Solutions infrastructure.