SMH Global
Tbilisi, Georgia · Event OrganisatorSMH Global (Sports Media Holding) is a Tbilisi-based company operating at the intersection of sports, media, and iGaming across Eurasia, founded by Lasha Machavariani. The company is the exclusive integral partner of Setanta Sports across 15 countries and co-organises the SBC Summit Tbilisi alongside SBC Events. SMH Global also provides advisory, M&A, market entry, and regulatory services to operators and sports brands, and manages athletes and sports federations across Eastern Europe and Central Asia.