Reface
Kyiv, Ukraine · StartupReface is a Kyiv-founded generative-AI company that built one of the first globally viral face-swap and deepfake consumer apps, and has since evolved into a broader synthetic-media content platform. The original Reface app lets users swap their face into short video clips, memes, and GIFs in seconds, and briefly became one of the most downloaded mobile apps in the world in 2020, holding top-5 app-store positions in dozens of countries. The team, built around a group of Ukrainian ML researchers led by Roman Mogylnyi, Dima Shvets, Oles Petriv, and others, turned that viral moment into a real company: Reface Labs now ships multiple consumer AI entertainment products, licenses its face-animation and identity-transfer tech into enterprise creative pipelines, and has contributed to industry initiatives on responsible deepfake disclosure. It is one of the best examples of Ukraine's consumer-AI export capability and a useful counterpoint in the synthetic-media conversation to enterprise tools like Respeecher.