Laura Fernández Plaza

Person · Madrid, ES

Laura Fernández Plaza is the Chief Executive Officer of AWWG (All We Wear Group), a Madrid-headquartered global fashion group managing brands including Pepe Jeans London, Hackett London, and Façonnable, as well as distribution partnerships for Calvin Klein and Tommy Hilfiger in Iberia. She was appointed CEO in March 2026, succeeding Marcella Wartenbergh, and brings nearly two decades of experience at the group including prior roles as CFO and Chief Transformation Officer. Fernández Plaza is a confirmed speaker at NRF 2026: Retail's Big Show Europe.