Phubber

Startup · Tbilisi, Georgia

Phubber is a Tbilisi-based fashion re-commerce marketplace that combines the feed-driven social-shopping pattern popularized by Depop and Vinted with a mixed C2C and small-B2C inventory model tuned for the Caucasus. Buyers browse a scrollable, algorithmically ranked feed of pre-loved and indie-brand apparel; sellers can list in minutes with photos taken directly from the app; and the platform handles payments, local delivery integration, return flows, and dispute mediation so that trust — the usual blocker in peer-to-peer fashion — is not the user's problem. Phubber emerged as a breakout from the 500 Georgia/Eurasia program and is one of the more visible consumer-marketplace experiments coming out of Georgia, where most local tech is still B2B and fintech. It is a useful data point on how social-commerce patterns originally built for Western Gen-Z audiences are being re-implemented for emerging regional markets.

https://phubber.ge