GetYourGuide

GetYourGuide is a Berlin-based travel experiences marketplace founded in 2009 by Johannes Reck and Tao Tao. The platform connects travelers with curated tours, activities, and attraction tickets in destinations worldwide, offering everything from skip-the-line museum passes to multi-day excursions. GetYourGuide has raised over $900 million from investors including KKR, SoftBank, and Temasek, reaching a valuation above $2 billion. The company serves tens of millions of travelers annually and has expanded into branded 'Originals' experiences operated under its own quality standards, positioning it as the leading European alternative to Viator in the tours and activities category.