Bloop
Startup · Lisbon, Portugal
Bloop is a Lisbon-based social-commerce startup founded by Francisco Rodrigues (CEO) and João Neves (CTO), both alumni of companies including Amazon, Farfetch, Microsoft and Uber. Conceived in 2022 and formalised in 2024, it operates what it calls the world's first social shopping network — a platform that fuses a product marketplace with the mechanics of a social feed, turning ordinary consumers into paid recommenders. Users earn wallet credits of up to 10% of a purchase's value for publishing authentic recommendations, and up to 5% commission on referral sales, while sellers gain community-generated exposure instead of paid ads. At its July 2025 public beta the platform carried 200,000+ products from 150+ brands and reported a ~4.5% conversion rate. Bloop has raised about €1.5M in pre-seed capital co-led by Monarque Funds and Insure Broker, including one of Portugal's largest retail crowdfunding rounds, and targeted a €5M seed to expand into Spain and France.
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