Neon

Neon is a Zurich-based digital bank founded in 2018 by Julius Krieg and Jörg Sandrock as one of Switzerland's first challenger banks. Operating on a mobile-first model with no branch network, Neon provides Swiss residents with free everyday banking accounts, a Mastercard debit card, and integrated savings and investment products. The app launched in 2019 and grew to over 200,000 customers, carving out a position in Swiss consumer banking against incumbents like UBS and competing with European neobanks like N26 that do not hold a Swiss banking licence. Neon operates under a banking-as-a-service model through a partnership with Hypothekarbank Lenzburg, which holds the banking licence. It is a benchmark for digital-first financial services built from within Switzerland.