iyzico
Startup · Istanbul, Turkey
iyzico is an Istanbul-founded payment processor and merchant-acquiring platform that became Turkey's most visible fintech exit when it was acquired by Naspers-owned PayU in 2019 for around USD 165 million, at the time one of the largest fintech deals in Turkish history. Founded in 2013 by Barbaros Özbugutu and Tahsin Isin, iyzico built a developer-friendly API stack for accepting card payments, recurring billing, marketplace split payments, and fraud detection in the Turkish market, and layered a 'buy now, pay later' product on top that became a default installment option for thousands of Turkish e-commerce merchants. Even inside PayU, iyzico continues to operate as the Turkish merchant payments brand and has expanded into additional financial services, making it a canonical reference for how a CEE/MENA fintech can convert a tough local regulatory environment into a defensible commercial wedge.
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