Startup
Birmarket
Startup · Baku, Azerbaijan
Birmarket (formerly Umico, founded 2019) is Azerbaijan's largest e-commerce marketplace, rebranded in July 2025 as part of PASHA Holding's Bir digital ecosystem. The platform offers over 500,000 products, express 2-hour delivery, 900+ pickup points, and integrated installment financing through Birbank. It operates across electronics, fashion, food, home, and multiple other retail categories.
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