Birmarket
About
Birmarket (formerly Umico, founded 2019) is Azerbaijan's largest e-commerce marketplace, rebranded in July 2025 as part of PASHA Holding's Bir digital ecosystem. The platform offers over 500,000 products, express 2-hour delivery, 900+ pickup points, and integrated installment financing through Birbank. It operates across electronics, fashion, food, home, and multiple other retail categories.
Recent news
- Bir Consolidates E-Commerce Leadership with Strategic Relaunch of 'Birmarket' 2025-07-01 · Caliber.Az
- Birmarket – the e-commerce platform of the Bir digital ecosystem 2025-07-01 · APA
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