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8 entries.
Birmarket (formerly Umico, founded 2019) is Azerbaijan's largest e-commerce marketplace, rebranded in July 2025 as part of PASHA Holding's Bir digital ecosystem. The platform offers over 500,000 products, express 2-hour delivery, 900+ pickup points, and integrated installment financing through Birbank. It operates across electronics, fashion, food, home, and multiple other retail categories.
Glorri is a Baku-based HR operating system that unifies sourcing, applicant tracking, interview collaboration, offer management, and onboarding inside a single workflow, with an explicit focus on fast-growing teams in the Caucasus and broader CEE region that have outgrown spreadsheets but can't justify seat pricing from Workday or Greenhouse. The product layers company-branded career pages, a candidate CRM, scorecards, and automated stage progressions onto a mobile-first recruiter experience, and connects to local job boards where traditional global ATS vendors have poor coverage. Glorri gained regional visibility through the 500 Global Eurasia accelerator and is notable as one of the first Azerbaijani HR-tech startups trying to serve the entire hiring funnel rather than just the top-of-funnel sourcing problem.
Lalafo is an AI-powered C2C classifieds marketplace founded in September 2015, operating Azerbaijan's largest buy-sell, job, and real estate search platform at lalafo.az. The platform covers categories including electronics, real estate, vehicles, clothing, and services. Lalafo operates localized versions in multiple countries including Kyrgyzstan, Serbia, Greece, and Poland.
m10 is a mobile financial super-app developed by PashaPay (part of PASHA Holding's Bir ecosystem), officially launched in July 2022. It offers domestic money transfers, international remittances, QR-code payments, BakıKart transit top-ups, and consumer credit up to 25,000 AZN. The platform serves 700,000 daily active users and has accumulated 2.5 million downloads, operating under the Central Bank of Azerbaijan's Regulatory Sandbox.
NEXUS (Nexus Lab) is a Baku-based climate-aviation software startup attacking one of the least-addressed parts of the flight emissions picture: non-CO2 warming, and in particular contrail-induced radiative forcing, which research suggests contributes roughly as much to aviation's near-term climate impact as its CO2 alone. The team combines atmospheric reanalysis data, probabilistic ice-supersaturation forecasting, and route/altitude optimization to produce flight-level recommendations airlines can apply without material fuel or schedule penalties. Its product is positioned for the European market specifically because of EU ETS and CORSIA-adjacent disclosure regimes that will increasingly price non-CO2 effects as the EU's non-CO2 monitoring rules phase in. Nexus Lab emerged through the 500 Global Eurasia program and is one of the more technically ambitious deep-tech bets to come out of the Azerbaijani ecosystem so far.
PASHA Holding is Azerbaijan's largest diversified conglomerate, and its technology ventures arm invests in and incubates digital businesses across fintech, insurtech, and enterprise software. Through subsidiaries like PASHA Bank and PASHA Insurance, the group has launched digital-first products including mobile banking platforms, automated insurance underwriting, and data analytics capabilities. The holding's tech initiatives are significant because they channel substantial domestic capital into digital infrastructure and create a corporate innovation layer that smaller Azerbaijani startups can plug into for distribution and enterprise validation.
Portmanat is Azerbaijan's first domestically developed electronic wallet, launched by Mobile Payment Solutions LLC in 2012. It enables users to pay utilities, mobile operators, internet providers, and merchants via mobile number-linked wallet accounts, QR codes, and card terminals. Portmanat is a founding member of the Azerbaijan Fintech Association and has bank integration partnerships with Bank Respublika and others.
Unibank is one of Azerbaijan's leading commercial banks and has invested heavily in digital transformation, launching mobile-first banking products, contactless payment infrastructure, and fintech partnerships that position it as the country's most digitally progressive financial institution. Its innovation arm develops API-based services, digital onboarding flows, and data-driven lending products aimed at modernizing how Azerbaijani consumers and SMEs interact with financial services. Unibank's fintech initiatives are important to the local ecosystem because they create integration opportunities for startups building on open banking and embedded finance rails.