Nexters

Nexters is a Limassol-headquartered mid-core mobile games publisher best known for Hero Wars, a long-running RPG that at its peak was one of the highest-grossing role-playing games on iOS and Android worldwide and popularized the now-ubiquitous 'puzzle in the ad, different game inside' marketing pattern. The company runs a portfolio of live-ops titles, relies on heavy user-acquisition and A/B testing in-house, and operates from Cyprus as a talent and operational hub following the 2020-2022 wave of games-industry migration into Limassol. In 2021 Nexters went public on Nasdaq via a SPAC combination at a valuation north of USD 1.5 billion, making it one of the very few Cyprus-listed consumer-tech exits on a major US exchange. For the directory it represents the scale of the Limassol mobile-gaming cluster that grew up around Wargaming and has since attracted dozens of studios and publishers.