London, GB · Person Alex Baldock is the Chief Executive Officer of Currys plc, the United Kingdom's leading consumer electronics retailer listed on the London Stock Exchange. He has overseen the company's strategic shift toward agentic AI and omnichannel customer service innovation. Baldock is a confirmed keynote speaker at NRF 2026: Retail's Big Show Europe in Paris, addressing the pillar of agentic AI and customer services.
Sofia, Bulgaria · Startup Allterco Robotics, better known through its flagship Shelly brand, is a Sofia-based smart-home hardware company that designs, manufactures, and sells Wi-Fi-connected relays, sensors, and smart-plug devices that have become one of the most popular prosumer home-automation product lines in Europe. Unlike cloud-locked consumer smart-home brands, Shelly devices are designed around local control, open protocols (MQTT, REST, Matter), and compatibility with open-source home-automation stacks like Home Assistant, which has earned the company a strong following among technical users and installers who do not want their lights and shutters depending on a third-party cloud. Allterco is publicly listed on the Bulgarian Stock Exchange and has expanded significantly into European and North American retail channels. It is one of the most interesting examples of European consumer hardware being built out of CEE and a useful counterpoint to the region's software-heavy tech narrative.
London, United Kingdom · Person Co-founder and CEO of Nothing, the London consumer-electronics brand behind the Phone and Ear products. He previously co-founded OnePlus and is one of the most closely followed hardware founders in tech.
Stockholm, Sweden · Startup Exeger is a Stockholm-based deep-tech company that manufactures Powerfoyle, a patented, silicon-free dye-sensitised solar-cell material that converts both indoor and outdoor light into electricity. Founded in 2008 by entrepreneur Giovanni Fili and scientist Dr Henrik Lindström — joint winners of the European Inventor Award in 2021 — the company spent a decade developing and patenting the technology before scaling commercial production at two factories in Kista, Stockholm.
Powerfoyle is integrated as a thin, flexible film directly into product surfaces, removing the need for charging cables or disposable batteries. Shipping products span headphones and earbuds (Urbanista, adidas), cycling helmets (POC), professional hearing protection (3M Peltor), digital shelf labels (VusionGroup), remote controls (Philips, Hama) and IoT sensors. Exeger has raised over €169M from backers including SoftBank, Swedish pension fund AMF, the European Investment Bank (€35M InvestEU loan) and Fortum, and in late 2025 secured a SEK 130M grant from the Swedish Energy Agency and was selected for the NATO DIANA defence accelerator.
Berlin, Germany · Event Organisator Organizer of IFA Berlin, one of the world's oldest and largest consumer electronics trade shows, running since 1924. Each September the event attracts over 180,000 visitors and features startup-focused programs like IFA NEXT, giving hardware and smart-home founders a global stage alongside major brands and media coverage.
Berlin, Germany · Event Flagship global consumer electronics trade show at Messe Berlin and a major launch platform for hardware and smart-home products. Startup-focused programs such as IFA NEXT help early-stage teams access media, distribution, and manufacturing partners.
London, United Kingdom · Startup Design-led consumer electronics brand behind transparent Android smartphones and earbuds. Nothing is a startup based in London, United Kingdom at the growth stage. The company operates in the Consumer Electronics, Hardware space. Learn more at their website.
Oulu, Finland · Startup Oura is a Finnish wearable company best known for the Oura Ring, a smart ring that packages continuous biometric sensing into a minimal consumer device. The product built its reputation through strong sleep and recovery tracking, then expanded into broader health insights around readiness, activity, stress, and women's health. What makes Oura significant in the European ecosystem is its ability to combine hardware design, sensor engineering, mobile product experience, and recurring software engagement into a durable health platform. Many consumer wearables compete on notifications and surface-level metrics; Oura instead positioned itself around insight quality, habit formation, and long-term user retention. That has made it a standout European example of a hardware-plus-subscription business that can scale globally without losing product clarity. In directory terms, Oura also broadens the map between consumer technology and healthtech, showing how European startups can build defensible products at the intersection of devices, data, and preventive care. Its success offers a useful contrast to pure software companies and highlights Finland's continued ability to produce globally relevant product and hardware talent.