We track 7 organisations in this sector across 5+ countries.
7 entries.
World's largest fitness and wellness trade show, held in Cologne with 150,000+ visitors and 1,100+ exhibitors. Covers wearables, health tracking, connected gym equipment, and sports nutrition innovation. Day tickets cost about EUR 40-90. Highly relevant for HealthTech and wearable startups targeting the fitness industry.
Jewelry and watch trade fair with the Trendfactory forum on retail tech, 3D printing, and wearables. Price: about EUR 34 early online to EUR 79 on-site.
Oura is a Finnish wearable company best known for the Oura Ring, a smart ring that packages continuous biometric sensing into a minimal consumer device. The product built its reputation through strong sleep and recovery tracking, then expanded into broader health insights around readiness, activity, stress, and women's health. What makes Oura significant in the European ecosystem is its ability to combine hardware design, sensor engineering, mobile product experience, and recurring software engagement into a durable health platform. Many consumer wearables compete on notifications and surface-level metrics; Oura instead positioned itself around insight quality, habit formation, and long-term user retention. That has made it a standout European example of a hardware-plus-subscription business that can scale globally without losing product clarity. In directory terms, Oura also broadens the map between consumer technology and healthtech, showing how European startups can build defensible products at the intersection of devices, data, and preventive care. Its success offers a useful contrast to pure software companies and highlights Finland's continued ability to produce globally relevant product and hardware talent.
Built a wearable AI-powered haptic navigation device for blind and visually impaired people: glasses-mounted cameras capture the environment, AI processes the scene and a lumbar belt of 256 solenoids produces tactile impulses mapping the surroundings. Winner of the 2024 Lépine Prize.
Sword Health is a Portuguese digital health company focused on musculoskeletal care delivered through a mix of sensors, software, and remote clinical support. The company became prominent by showing that physical therapy does not need to depend entirely on repeated in-person visits when patient motion can be measured remotely and paired with continuous guidance from licensed professionals. Its model combines wearable motion tracking, AI-assisted feedback, and human clinicians into a structured care program that large employers and health plans can offer at scale. That makes Sword Health more than a telehealth app; it is a vertically integrated care-delivery product with hardware, data, and clinical workflow built together. In the European startup ecosystem, Sword Health is a strong example of how deep health-tech products can emerge from the region and sell into highly demanding enterprise buyers in healthcare and HR. It also broadens the directory's coverage of sensor-driven health platforms by linking medical use cases with the kinds of product, data, and device capabilities that have made other European health companies successful.
International trade fair for technical textiles and nonwovens in Frankfurt, bringing together 1,500+ exhibitors and 30,000+ visitors from across the advanced materials sector. Day tickets cost about EUR 30-60. Particularly valuable for smart fabrics, wearable tech, and advanced materials startups seeking industrial partnerships.
Tractive builds GPS tracking and health-monitoring products for dogs and cats. Tractive is a startup based in Pasching, Austria at the growth stage. The company operates in the Pet Tech, IoT, Wearables space. Founded in 2012. Learn more at their website.