Startup
Amorelie
Startup · Berlin, Germany
Amorelie was founded in 2013 in Berlin by Lea-Sophie Cramer and Sebastian Pollok as a sexual-wellness e-commerce brand aimed at mainstream, design-conscious consumers. ProSiebenSat.1 began investing in 2014 and acquired a majority stake in 2015, with the company valued at close to €100M by 2018. Both founders had exited management by 2020, and the business was subsequently sold on to the EQOM Group.
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