Skroutz

Skroutz is the dominant price-comparison and e-commerce marketplace in Greece, routinely ranking among the top five most-visited websites in the country and effectively serving as the discovery layer for most Greek consumer online shopping. Founded in 2005 by George Hadjigeorgiou, Vassilis Stavrou, and Panagiotis Papadimitropoulos as a simple product price-comparison site, it has since evolved into a full marketplace with integrated checkout, Skroutz Last Mile logistics, Skroutz Pay, and Skroutz Plus subscription, becoming the closest thing Greece has to a local answer to Amazon. The company was majority-acquired by CVC Capital Partners in 2021 at a valuation reported around EUR 300 million — one of the largest consumer-tech exits in Greek history — and it continues to run both its marketplace and a logistics arm independently. For the directory, Skroutz shows how a domestically dominant consumer platform can compound over fifteen years to become a strategic asset that global PE buyers are willing to pay premium multiples for.