SALESmanago

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SALESmanago is a Kraków-based marketing-automation platform serving mid-market e-commerce companies across Europe. Founded by Grzegorz Błażewicz in 2011, the company offers customer data, segmentation, omnichannel campaign execution, and AI-driven personalization. SILVER LAKE Waterman acquired a majority stake in 2022, valuing the company at hundreds of millions of euros, after which Błażewicz continued investing through Borubar Ventures.

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