Insider
Startup · Istanbul, Turkey
Insider is an Istanbul-founded marketing technology platform that uses AI to help brands deliver personalized, cross-channel customer experiences across web, mobile, email, messaging, and advertising touchpoints. The platform unifies customer data, predicts behavior, and automates individualized content delivery at scale. Insider has raised over $270 million, achieved unicorn status, and serves over 1,200 enterprise customers including Samsung, IKEA, and Estee Lauder across 28 countries. Co-founded in 2012 by Hande Cilingir, Insider is one of Turkey's most prominent B2B technology exports and a rare example of a martech unicorn built outside of Silicon Valley.
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