Revenue-Based Financing startup ecosystem

W Wayflyer

Wayflyer is a Dublin-based revenue-based financing platform that provides non-dilutive working capital to e-commerce and consumer brands, using their store, payments, and marketing data to underwrite advances in days rather than weeks. Founded in 2019 by Aidan Corbett and Jack Pierse, the company became one of the fastest Irish startups ever to reach unicorn status after raising a Series B at a USD 1.6 billion valuation in 2022, off the back of explosive demand from DTC brands that needed alternatives to equity and bank debt during the post-pandemic inventory crunch. Wayflyer's technical edge is its underwriting model, which ingests Shopify, Amazon, Facebook Ads, and bank data to produce forward revenue forecasts and risk-adjusted offers, and it has expanded from pure cash advances into a broader financial-operations product for e-commerce merchants. In the European ecosystem it is the clearest example of fintech built specifically around the growth capital needs of modern digital brands.