B2C startup ecosystem
We track 5 organisations in this sector across 4+ countries.
Showing 5 of 5 B2C
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B2C results
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Doctor.One
Digital-first primary care and patient-doctor relationship platform that lets private physicians run long-term care programmes with patients through async messaging, visits, and care plans. Positioned as an alternative to transactional telemedicine, with a subscription model aligning doctor and patient incentives. Backed by Movens Capital.
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Mussila
Mussila is an Icelandic EdTech company that teaches children aged 6-10 the fundamentals of music — pitch, rhythm, music reading and theory — through interactive app-based lessons, games and creative tools. Founded in 2015 by Hilmar Þór Birgisson and Margrét J. Sigurðardóttir, the platform uses a Learn, Play, Create & Practice methodology validated in school pilots in Estonia and Iceland, where students showed 20% better content retention. Mussila has won the Nordic EdTech Awards 2019, the Parents Choice Award 2019, and the Academics Choice Award 2020. The company has since expanded into literacy with Mussila WordPlay and is available on iOS and Android.
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OXO Ventures
OXO Ventures is the venture capital arm of OXO Group, a Budapest-based multi-stage technology investment platform founded by former Hungarian Finance Minister Péter Oszkó. Established in 2017 with a €50 million EIF-backed fund, the firm takes a sector-agnostic approach to early and growth-stage tech investments across the CEE, DACH, Benelux, and Nordic regions. OXO Group combines an accelerator (OXO Labs), an angel network (OXO Angels), and the VC fund under one roof, enabling investment from the earliest stages. Notable portfolio exits include Commsignia, which raised a Series B from LG Electronics, Samsung Catalyst Fund, and Qualcomm Ventures.
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Trasti
Polish digital-first motor insurance platform offering fully online purchase, claims handling, and policy management for drivers. Trasti sits between a direct-to-consumer insurer and an embedded-insurance platform, targeting cost-efficient underwriting and fast digital experiences. Backed by Movens Capital.
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Trind Ventures
Founded in 2018 by Joel Aasmäe, Kimmo Irpola, Taavi Lepmets, and Ivar Siimar — veterans behind LHV Bank and New Economy Ventures, the Baltics' first VC fund — Trind Ventures focuses exclusively on consumer and consumerised B2B software startups across Europe. Its €55M Fund II, closed in 2022, targets 30–40 companies with initial tickets up to €1M and follow-ons to €5M, covering pre-seed and seed stages. The firm has offices in Tallinn, Helsinki, Munich, and Riga and has backed 75+ companies including Ready Player Me, Neural DSP, Tise, Rangeforce, and Fractory, distinguishing itself in the Baltic ecosystem through its pure-play consumer and creator-economy angle.
