MarTech startup ecosystem
We track 51 organisations in this sector across 6+ countries.
Showing 41–51 of 51 MarTech
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Showpad
Showpad is a revenue effectiveness and sales enablement platform combining AI-powered content management, readiness training, buyer engagement tools and field analytics in a single system. Founded in 2011 in Ghent by Pieterjan Bouten, Louis Jonckheere and Peter Minne, it raised $180 M over seven rounds and grew to over 2,000 enterprise customers across 50 countries. In October 2025 Vector Capital completed its acquisition of Showpad and merged it with Bigtincan to create a unified AI-native revenue effectiveness platform, with the combined entity retaining the Showpad brand. The Ghent base and global team of 500+ remain active, with a 2026 Spring Release delivered in April 2026.
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Siteimprove
Siteimprove is a Copenhagen-based SaaS company founded in 2003 that provides a comprehensive website governance and digital experience platform covering accessibility compliance, SEO optimization, content quality, and analytics. The platform helps enterprises and public sector organizations ensure their websites meet WCAG accessibility standards, maintain brand consistency, and perform well in search rankings. With over 500 employees and thousands of customers worldwide, Siteimprove is a market leader in digital accessibility tooling and one of Denmark's most established B2B software companies.
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Smartly
Smartly is an AI-powered advertising platform that enables brands and agencies to automate and optimise paid social and cross-channel ad campaigns at scale. Founded in Helsinki in 2013, the platform handles creative automation, campaign management and performance analytics across Meta, TikTok, Pinterest, Snapchat, Amazon DSP and connected TV. The company serves over 700 enterprise advertisers globally and reported $221 million in annual revenue in 2026. Its AI Studio has generated nearly two million creative assets, delivering an average 27% performance lift versus static creatives.
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Sortlist
Sortlist is a Belgian marketplace that connects companies with marketing, creative and digital agencies, helping businesses discover, evaluate and hire service providers. Founded in 2014 and registered in Wavre, it operates across multiple European markets. It raised an early round in 2019 with investors including Sambrinvest, and an €11 million round in 2021 backed by SRIW and The Club Deal. In 2024 the company reported reaching operational profitability, and in 2025 it named co-founder Nicolas Finet CEO alongside a new innovation lab.
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Synerise
Synerise is a Polish enterprise AI platform that combines customer-data infrastructure with behavioral-AI and recommendation engines for retail, banking, and telco clients. Founded by Jarosław Królewski, the company built proprietary deep-learning models for sequence prediction and has competed in international ML benchmarks. Synerise has been backed by investors including Cyfrowy Polsat and serves enterprise customers across CEE and beyond.
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Szymon Klimczak
Chief Marketing Officer at LiveChat, Szymon made a notable angel investment into Brand24 (social media monitoring), a company LiveChat’s founders also built. He has a niche focus on marketing technology and B2B software, where he lends both capital and marketing know-how. Associated startups: Brand24, and mentorship of B2B SaaS startups in marketing automation.
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Teamleader
Teamleader is a Ghent-based SaaS company that provides cloud software for small and medium-sized businesses, combining CRM, project management, quotation and invoicing tools in a single platform. Founded in 2012 by Jeroen De Wit, Mathias De Loore and Willem Delbare, it expanded into multiple products including Teamleader Focus for small teams and Teamleader Orbit for agencies. After raising rounds backed by Fortino Capital and Keen Venture Partners, the company was acquired by the Norwegian software group Visma in June 2022 and continues to operate under its own name.
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Tidio
Customer service platform for small and midsize businesses combining live chat, AI chatbots, and helpdesk automation. Tidio helps e-commerce teams improve support response times and drive conversion from website traffic.
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Typeform
Typeform is a Barcelona-based no-code SaaS platform for building conversational forms, surveys, quizzes, and data-capture experiences with a distinctive one-question-at-a-time UX that consistently outperforms traditional forms on completion rates. Founded in 2012 by David Okuniev and Robert Muñoz, it serves 130,000+ customers and generates over $141M in annual revenue. The platform integrates with Slack, Salesforce, HubSpot, and 500+ tools. Backed by General Atlantic, Sofina, Connect Ventures, and Index Ventures with 720+ employees globally, Typeform is valued at ~€935M and continues operating as an independent product with active development in 2026.
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Whatagraph
Whatagraph is a Lithuanian marketing-reporting SaaS company offering a data hub to store, clean and transform marketing data, plus automated reporting for agencies, e-commerce teams and multi-location operators. Its product line includes an MCP integration to connect Whatagraph to AI tools and an early-access 'IQ Agents' feature for marketing intelligence.
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Wojtek Kostrzewa
A prominent Polish business leader (ex-CEO of ITI Group and mBank), Wojtek pivoted to fintech entrepreneurship and angel investing. As CEO of blockchain fintech Billon Group, he personally invested in Billon and other tech ventures. He was honored as Business Angel of the Year in 2018 for his consistent support of startups. His angel investments include Billon (DLT payments), Quedex (crypto exchange), and AdEmotion (AI marketing). Associated startups: Billon Group, Quedex, AdEmotion.
