MarTech startup ecosystem
We track 51 organisations in this sector across 6+ countries.
Showing 21–40 of 51 MarTech
Countries in this sector
Sectors alongside this one
MarTech results
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Funnel
Marketing data platform that collects, cleans and normalizes data from 600+ ad, analytics and CRM sources into a unified marketing data hub. Founded 2014 in Stockholm.
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Grzegorz Błażewicz
Founder and CEO of SALESmanago, Grzegorz became an active smart-money investor after a majority stake transaction in SALESmanago. Through Borubar Ventures and direct investing, he backs B2B SaaS companies in big data, AI-driven analytics, and sales automation. Portfolio references include Exmetrix and Appoint.ly.
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Hotjar
Hotjar is a Malta-founded UX analytics company that made visual product and website behavior analysis accessible to a far broader market. Its core tools, including heatmaps, session recordings, funnels, and feedback widgets, let teams see how users actually move through a digital experience rather than only reading aggregate analytics dashboards. That changed how many product and marketing teams approached optimization, because the software exposed friction in onboarding, checkout, and navigation flows without requiring a heavyweight research stack. Hotjar became particularly influential through a product-led growth model that allowed adoption to spread widely across startups, agencies, and mid-market businesses. In the European ecosystem, the company is a notable example of a globally deployed SaaS product built from a smaller market but distributed with strong self-serve efficiency. It is also a natural fit in the directory because it connects directly to product management, conversion optimization, and growth analysis across many other digital companies.
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Hunch
Hunch is a creative ads automation platform that combines AI-driven dynamic creative assembly, product-feed data science, and real-time social media placement for performance marketers. Founded in 2018 by Igor Simovic, Sinisa Rakovic, and Nikola Milenkovic, the platform enables brands and agencies to produce and personalise thousands of image and video ads at scale across Facebook, Instagram, and Google. Hunch has delivered over a billion personalised creative assets and executed more than 50,000 personalisation campaigns. The company raised a €4M Series A in 2022 led by Catalyst Romania, with participation from 3TS Capital Partners, Euroventures, SeedBlink, and South Central Ventures.
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Infoshare 2026
Large software and startup conference at AmberExpo with 6,000+ attendees, 500+ startups, and 200+ investors. Startup Contest offers EUR 30,000 and the agenda is especially strong for developer tools and data-heavy products.
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Infoshare 2027
Infoshare 2027 takes place at AmberExpo in Gdansk, 19-20 May, one of Central and Eastern Europe's leading tech conferences. The event covers developer tools, data science, cybersecurity, martech and AI, drawing startups, corporates and investors from across the region.
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Insider
Insider is an Istanbul-founded marketing technology platform that uses AI to help brands deliver personalized, cross-channel customer experiences across web, mobile, email, messaging, and advertising touchpoints. The platform unifies customer data, predicts behavior, and automates individualized content delivery at scale. Insider has raised over $270 million, achieved unicorn status, and serves over 1,200 enterprise customers including Samsung, IKEA, and Estee Lauder across 28 countries. Co-founded in 2012 by Hande Cilingir, Insider is one of Turkey's most prominent B2B technology exports and a rare example of a martech unicorn built outside of Silicon Valley.
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inStreamly
Creator-economy ad platform connecting brands with livestreamers through automated micro-sponsorships. It places lightweight, context-aware overlays in live broadcasts and supports large-scale campaigns for gaming and media brands.
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Internet Week Denmark 2026
Distributed internet and digital culture festival across Aarhus with 12,000+ attendees across 120+ events organized by local companies, media organizations, agencies, and universities. Program spans digital marketing, AI in media, e-commerce, ethical tech, and creator economy. Most sessions free with registration. Unique decentralized format makes it a good way to meet the Aarhus tech community in small, intimate settings.
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Joko
Joko is a Paris-based consumer fintech that rewards users with cashback on their everyday purchases. Through a mobile app and browser extension, it automatically detects qualifying transactions at partner retailers and credits users with rewards, both online and in store. The company's technology builds on PSD2 open banking, connecting to users' bank cards to identify eligible spending without manual scanning of loyalty cards. Joko raised a €10M Series A in October 2020, led by Partech and Axeleo, bringing total funding to around €12M at that time.
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lemlist
lemlist is a Paris-based sales engagement SaaS platform built by the company lempire. Originally a cold-email personalisation tool, it has grown into a multichannel outreach platform combining a large B2B lead database, AI-assisted personalisation, and built-in email warm-up (lemwarm) to help sales teams run outbound campaigns and book meetings. It is used by tens of thousands of businesses across more than 100 countries and is part of the broader lempire product family, which also includes lemcal, Taplio and Tweet Hunter. The company scaled largely through product-led growth, and in October 2021 raised $30M from Expedition Growth Capital.
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Livestorm
Livestorm is a French video engagement platform for webinars and virtual events, offering live, on-demand, and fully automated webinars, virtual events, multi-platform restreaming, and AI features such as turning webinars into clips. It integrates with tools like HubSpot, Salesforce, Marketo, and Zapier, and is marketed as the webinar leader designed in Europe, serving marketing, sales, and customer success teams. Legally Livestorm SAS, it is led by director of publication Gilles Bertaux.
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Maciej Zawadzinski
Founding partner at Hard2beat VC and serial entrepreneur with multiple exits. Maciej is known for building Piwik PRO, a privacy-first analytics platform, and Clearcode, an AdTech/MarTech software company. His transition from founder to deep-tech investor was featured in Forbes Poland (March 2026) in the profile Mistrz exitow na inwestycyjnej sciezce by Krzysztof Domaradzki. Notable outcomes include the 2023 exit of Piwik PRO and the acquisition of Clearcode by ARICOMA Group.
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Mentimeter
Mentimeter is a Swedish company based in Stockholm that develops an interactive presentation and audience-engagement platform. Presenters create live polls, quizzes, word clouds and Q&A sessions that audiences respond to from their own devices, used in both business and education settings for meetings, training, lectures and brainstorming. Founded in 2014 by Johnny Warström and Niklas Ingvar, it has expanded internationally; in June 2022 it raised a $42 million Series C round to support growth, including expansion into the United States.
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Musixmatch
Musixmatch operates the world's largest licensed music data platform, providing synchronized lyrics, metadata, and audio intelligence to music streaming services, apps, and AI developers. Founded in Bologna in 2010 by Massimo Ciociola and co-founders, the company maintains a catalog of over 12 million songs in 250+ languages, with time-synced transcriptions, translations, and AI-generated genre and mood tags. In October 2025, Musixmatch signed landmark licensing agreements with Sony Music Publishing, Universal Music Publishing Group, and Warner Chappell Music for authorized AI training data services. Backed by TPG (2022) and P101/United Ventures with 80 million registered users and 50 million monthly active users.
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mysite.ai
AI assistant for small business owners that automates website operations and digital marketing workflows, focusing on generating leads and managing core online presence tasks with minimal manual setup.
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Olga Sobieraj
Business consultant, certified coach, and ecosystem mentor with 20+ years in marketing and sales leadership. Olga is highly active in Sieć Przedsiębiorczych Kobiet (Network of Entrepreneurial Women), where she supports early-stage founders with practical go-to-market guidance and growth planning. She was recognized with a Polish angel ecosystem award in 2021 for her mentorship and community impact, including work that helps bridge the gender gap in startup investing.
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OMR Festival 2026 (Late Sessions)
OMR runs satellite late-session events through the summer in Hamburg following the main May festival. The July edition focuses on AI in marketing, social commerce, and creator-economy monetization with smaller, more intimate audiences than the main event. Tickets from EUR 50.
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Replenit
Warsaw-based AI decision engine for retail that converts customer behavioural signals into real-time, individualised actions—adjusting recommendations, promotions, and inventory allocation to match intent at the point of decision. Serves 30+ enterprise retailers globally. Raised €2.1M pre-seed co-led by Movens Capital and Vastpoint.
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SALESmanago
SALESmanago is a Kraków-based marketing-automation platform serving mid-market e-commerce companies across Europe. Founded by Grzegorz Błażewicz in 2011, the company offers customer data, segmentation, omnichannel campaign execution, and AI-driven personalization. SILVER LAKE Waterman acquired a majority stake in 2022, valuing the company at hundreds of millions of euros, after which Błażewicz continued investing through Borubar Ventures.
