E-commerce startup ecosystem
We track 176 organisations in this sector across 6+ countries.
Showing 121–140 of 176 E-commerce
Countries in this sector
Sectors alongside this one
E-commerce results
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Petcube
Pet-tech company founded in Kyiv in 2012 making interactive pet cameras with treat dispensers, GPS trackers and AI safety alerts, plus a Petcube Care subscription and online vet service.
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Philippe Corrot
Co-founder and CEO of Mirakl, the marketplace and e-commerce software platform he co-founded in 2012. He scaled it into a global SaaS leader valued at over $3.5bn, backed by 83North, Permira and others.
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Photoroom
Photoroom is a Paris-based AI company founded in 2019 that builds photo-editing tools which automatically remove and replace image backgrounds and generate product visuals, aimed primarily at e-commerce sellers and marketers. Its app has been downloaded tens of millions of times and it trains its own generative image models. It raised a 43 million dollar Series B round in 2024 led by Balderton Capital and Aglae Ventures.
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Phubber
Phubber is a Tbilisi-based fashion re-commerce marketplace that combines the feed-driven social-shopping pattern popularized by Depop and Vinted with a mixed C2C and small-B2C inventory model tuned for the Caucasus. Buyers browse a scrollable, algorithmically ranked feed of pre-loved and indie-brand apparel; sellers can list in minutes with photos taken directly from the app; and the platform handles payments, local delivery integration, return flows, and dispute mediation so that trust — the usual blocker in peer-to-peer fashion — is not the user's problem. Phubber emerged as a breakout from the 500 Georgia/Eurasia program and is one of the more visible consumer-marketplace experiments coming out of Georgia, where most local tech is still B2B and fintech. It is a useful data point on how social-commerce patterns originally built for Western Gen-Z audiences are being re-implemented for emerging regional markets.
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Picnic
Picnic is a Dutch online supermarket that rebuilt grocery delivery around planned logistics instead of adapting the economics of traditional retail stores. Customers order through an app, while Picnic fulfills from dedicated infrastructure and delivers on optimized neighborhood routes using tightly managed electric vehicles. That routing-first model makes the company structurally different from on-demand marketplaces because it reduces waste, increases drop density, and improves unit economics over time. As a result, Picnic is often discussed less as a consumer app and more as a logistics and software company disguised as a supermarket. It is a useful addition to the directory because it represents a European scale-up that won by controlling operations, data, and delivery cadence rather than by pursuing convenience at any cost. The company also broadens the dataset's coverage of e-commerce and supply-chain innovation, showing how category-defining startups can emerge from dense urban operations and disciplined software-led execution. For founders and investors studying European tech, Picnic is a strong reference case for how operational complexity can become a defensible moat rather than a burden.
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Pigu / Hobby Hall Group
Pigu / Hobby Hall Group is a Vilnius-headquartered Baltic e-commerce marketplace group operating localized online retail platforms across Lithuania, Latvia, Estonia, and Finland under brands including Pigu.lt and Hobby Hall. The group sells electronics, home goods, fashion, and sporting equipment, combining marketplace and first-party retail models. It is one of the largest e-commerce operators in the Baltic states, with strong brand recognition and logistics infrastructure tailored to the region. The group competes with Amazon and local players by offering local-language customer service, fast regional delivery, and curated assortments.
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Pixers
Pixers is a Wrocław-based online marketplace for personalised wall décor, offering millions of designs across wall murals, stickers, posters, and canvas prints. The company was co-founded in 2010 by Maciej Białek and grew to operate localised storefronts serving European and North American markets. It reached tens of millions in annual revenue on a self-financed basis, with no significant external funding rounds publicly disclosed.
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Porterbuddy
Porterbuddy (legally Instabox Norway AS, part of the Instabee Group) is an Oslo-based last-mile delivery company offering flexible, same-day home delivery for e-commerce orders, letting customers choose their delivery time and track shipments via SMS and a live tracking link. The company prioritises electric vehicles for deliveries and offers contactless delivery with photo confirmation, handling thousands of parcels daily for online retailers of all sizes.
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Printful
Printful is a Riga-founded print-on-demand and fulfillment company that enables e-commerce entrepreneurs, creators, and brands to sell custom-designed products without holding inventory. The platform handles printing, warehousing, and shipping of apparel, accessories, and home goods through its own fulfillment centers in the US, Europe, and Mexico. Printful integrates with major e-commerce platforms including Shopify, Etsy, WooCommerce, and Amazon, and has fulfilled over 70 million items. With over 1,000 employees and revenues exceeding $200 million, Printful is Latvia's largest technology company and one of the Baltic region's most significant startup success stories, demonstrating that global-scale e-commerce infrastructure can be built from Riga.
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Printify
Printify is a print-on-demand platform founded in Riga in 2015 that connects e-commerce merchants with a global network of third-party print providers. Merchants can design and sell custom products — apparel, accessories, home goods — without holding inventory. In 2021 the company raised $45 million, including from H&M Group. In late 2024 Printify merged with fellow Latvian unicorn Printful to form one of the world's largest print-on-demand groups.
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Radim Zhoř
Business development professional at Mergado, a product-data and feed-management platform serving online merchants across Central Europe, with a focus on AI-powered shopping experiences. He is an announced speaker at the XXII E-Commerce Conference 2026 in Budapest.
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Radosław Rejman
Partner at Movens Capital. Background in finance and operations, leading deal execution and portfolio support for early-stage CEE startups across fintech, enterprise software, and commerce enablement.
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Razor Group
Razor Group is a Berlin-based e-commerce aggregator that acquires and operates Amazon marketplace brands, using technology and operational expertise to scale product portfolios. The company has consolidated multiple competitors and built one of Europe's largest portfolios of marketplace-native consumer brands. Razor Group focuses on supply chain optimization, product development, and cross-border expansion to grow acquired brands.
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Re-Pie Asset Management
Re-Pie is Turkey's first and largest alternative portfolio management company, established in 2015 under a Capital Markets Board licence and managing assets worth over 73.5 billion TL across 41 venture capital, 36 real estate, and 13 securities investment funds. Its venture capital arm backs Seed to Series A technology companies with cheques of $1M–$10M, with a notable portfolio including Getir, Hepsiburada, ikas, Modanisa, Colendi, and Ace Games. Re-Pie combines financial structuring expertise from its broader asset management platform with active strategic and operational support for portfolio companies. The firm is headquartered in Istanbul and is regulated by Turkey's CMB.
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Recombee
AI-powered real-time recommendation and personalized search engine offered as a SaaS API; uses 100+ proprietary ML models and the ReQL query language, serving media, streaming, e-commerce and marketplaces.
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refurbed
refurbed is a Vienna-based online marketplace for refurbished electronics, household appliances, and sports equipment, founded in 2017 by Peter Windischhofer, Kilian Kaminski, and Jurgen Riedl. The platform connects certified refurbishers with consumers seeking sustainable, warranty-backed alternatives to new devices at savings of up to 40%. refurbed operates across 11 European markets including Germany, Austria, Italy, and Sweden, and has raised over EUR 55 million. By planting a tree for every product sold, the company emphasizes its sustainability mission and has become one of Austria's most visible circular-economy startups.
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Replenit
Warsaw-based AI decision engine for retail that converts customer behavioural signals into real-time, individualised actions—adjusting recommendations, promotions, and inventory allocation to match intent at the point of decision. Serves 30+ enterprise retailers globally. Raised €2.1M pre-seed co-led by Movens Capital and Vastpoint.
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Retail Technology Show 2026
Retail innovation event at ExCeL London showcasing payments, in-store analytics, loyalty platforms, and omnichannel solutions. Free for qualified retailers; vendors pay for exhibition space. Attracts 10,000+ retail technology buyers and decision-makers. Valuable for retail-tech startups seeking direct access to UK high-street and e-commerce buyers.
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Retail Technology Show 2027
Retail Technology Show returns to ExCeL London on 21-22 April 2027, with exhibit and floorplan enquiries already open. The retail innovation event showcases payments, in-store analytics, loyalty platforms, and omnichannel solutions to thousands of retail technology buyers.
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Robert Gentz
Robert Gentz is Co-founder & Co-CEO of the fashion e-commerce giant Zalando. A founder in the German startup ecosystem, Robert leads the fashion e-commerce giant Zalando.
