FIBO 2026
Cologne, Germany · EventWorld's largest fitness and wellness trade show. Price: about EUR 40-90. Strong for wearables, health tracking, and connected gym startups.
EventEventsHealthTechWearables
Directory
Wearables startup ecosystem
Founders, investors, and support organizations active in Wearables.
INHORGENTA MUNICH 2026
Munich, Germany · EventJewelry and watch trade fair with the Trendfactory forum on retail tech, 3D printing, and wearables. Price: about EUR 34 early online to EUR 79 on-site.
EventEventsRetail TechWearables
Oura
Oulu, Finland · StartupOura is a Finnish wearable company best known for the Oura Ring, a smart ring that packages continuous biometric sensing into a minimal consumer device. The product built its reputation through strong sleep and recovery tracking, then expanded into broader health insights around readiness, activity, stress, and women's health. What makes Oura significant in the European ecosystem is its ability to combine hardware design, sensor engineering, mobile product experience, and recurring software engagement into a durable health platform. Many consumer wearables compete on notifications and surface-level metrics; Oura instead positioned itself around insight quality, habit formation, and long-term user retention. That has made it a standout European example of a hardware-plus-subscription business that can scale globally without losing product clarity. In directory terms, Oura also broadens the map between consumer technology and healthtech, showing how European startups can build defensible products at the intersection of devices, data, and preventive care. Its success offers a useful contrast to pure software companies and highlights Finland's continued ability to produce globally relevant product and hardware talent.
StartupGrowthHealthTechWearablesConsumer Electronics
Sword Health
Porto, Portugal · StartupSword Health is a Portuguese digital health company focused on musculoskeletal care delivered through a mix of sensors, software, and remote clinical support. The company became prominent by showing that physical therapy does not need to depend entirely on repeated in-person visits when patient motion can be measured remotely and paired with continuous guidance from licensed professionals. Its model combines wearable motion tracking, AI-assisted feedback, and human clinicians into a structured care program that large employers and health plans can offer at scale. That makes Sword Health more than a telehealth app; it is a vertically integrated care-delivery product with hardware, data, and clinical workflow built together. In the European startup ecosystem, Sword Health is a strong example of how deep health-tech products can emerge from the region and sell into highly demanding enterprise buyers in healthcare and HR. It also broadens the directory's coverage of sensor-driven health platforms by linking medical use cases with the kinds of product, data, and device capabilities that have made other European health companies successful.
StartupGrowthDigital HealthMedTechWearables
Techtextil 2026
Frankfurt, Germany · EventInternational trade fair for technical textiles and nonwovens. Price: about EUR 30-60. Key for smart fabrics and materials startups.
EventEventsMaterialsWearables
Tractive
Pasching, Austria · StartupTractive builds GPS tracking and health-monitoring products for dogs and cats.
StartupGrowthPet TechIoTWearables